In recent years, Hong Kong has emerged as a key player in the global fintech revolution, with digital assets at the forefront of financial innovation. Among the notable platforms driving this transformation is the Hong Kong Digital Asset Exchange (HKD.com), a homegrown digital asset trading platform dedicated to advancing the adoption and real-world integration of cryptocurrencies and blockchain-based assets.
Led by its founder and CEO, Kelvin Yeung, the exchange has positioned itself as a bridge between traditional finance and the decentralized economy. With a clear mission to promote the digitization, democratization, and physical integration of digital assets, HKD.com is not just an online platform — it’s building a tangible presence in Hong Kong’s financial landscape.
A Physical Footprint in the Heart of Kowloon
One of the most distinctive aspects of HKD.com is its physical trading outlet located on Nathan Road in Kowloon, one of Hong Kong’s busiest commercial corridors. This 10,000-square-foot space isn’t just an office — it’s designed as an interactive experience center where users can learn about cryptocurrency, trade digital assets, and explore real-world applications of blockchain technology.
This hybrid model — combining online trading with offline engagement — reflects a strategic effort to make digital finance more accessible to the general public. By demystifying complex technologies through face-to-face interaction, HKD.com aims to accelerate mainstream adoption, particularly among retail investors who may be new to crypto.
Expanding Beyond Cryptocurrency: Embracing NFTs and Tokenized Assets
While many exchanges focus solely on cryptocurrencies like Bitcoin and Ethereum, HKD.com has broadened its scope to include non-fungible tokens (NFTs) and other tokenized digital assets. This diversification aligns with global trends where digital ownership — whether in art, collectibles, or virtual real estate — is gaining legitimacy.
The platform supports secure buying, selling, and verification of NFTs, providing users with a trusted marketplace backed by regulatory compliance and robust security protocols. As digital ownership evolves, HKD.com is positioning itself as a one-stop destination for all forms of digital value.
Leadership and Media Presence
Kelvin Yeung, the driving force behind HKD.com, frequently appears in Hong Kong media to discuss cryptocurrency trends, regulatory developments, and the future of digital finance. His visibility has helped raise public awareness about blockchain technology, though it has also attracted scrutiny.
In February 2022, HKD.com faced criticism after appearing on TVB’s popular program “East Touch” (東張西望) in a segment that blurred the line between news reporting and promotional content. While the segment highlighted the platform’s services, some viewers accused the show of using unsuspecting members of the public in what amounted to stealth advertising — a practice that raised ethical concerns.
Additionally, due to Yeung’s public alignment with pro-establishment views and collaborations with state-affiliated media, some segments of Hong Kong’s pro-democracy community have labeled HKD.com as a “blue store”, a term used to identify businesses perceived as supportive of Beijing’s policies.
These controversies underscore the complex intersection of finance, media, and politics in Hong Kong’s evolving digital economy.
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Core Keywords Driving Visibility
To ensure relevance and discoverability in search engines, the following core keywords have been naturally integrated throughout this article:
- Hong Kong Digital Asset Exchange
- digital asset trading platform
- cryptocurrency exchange Hong Kong
- NFT marketplace
- blockchain adoption
- fintech innovation
- Kelvin Yeung
- tokenized assets
These terms reflect both user search intent and the platform’s strategic positioning within Asia’s growing digital economy.
Commitment to Financial Inclusion and Education
A central pillar of HKD.com’s mission is financial inclusion. By offering educational resources, multilingual support, and user-friendly interfaces, the exchange lowers barriers to entry for individuals unfamiliar with digital assets. Workshops, live demos, and community events at the Kowloon outlet further reinforce this commitment.
Moreover, HKD.com emphasizes regulatory compliance, working within Hong Kong’s evolving framework for virtual asset service providers (VASPs) under the Securities and Futures Commission (SFC). This adherence to local laws helps build credibility and fosters long-term sustainability in a highly scrutinized industry.
Frequently Asked Questions (FAQ)
What is the Hong Kong Digital Asset Exchange?
The Hong Kong Digital Asset Exchange (HKD.com) is a digital asset trading platform based in Hong Kong. It offers services for buying, selling, and storing cryptocurrencies and NFTs, with a focus on promoting blockchain adoption through education and physical engagement.
Who owns HKD.com?
HKD.com was founded and is led by Kelvin Yeung, who serves as the Chief Executive Officer. He is a vocal advocate for blockchain technology and regularly participates in media discussions on fintech development in Hong Kong.
Does HKD.com have a physical location?
Yes. HKD.com operates a 10,000-square-foot physical outlet on Nathan Road in Kowloon. The space functions as both a trading hub and an educational center for the public to learn about digital assets.
Is HKD.com regulated in Hong Kong?
While specific licensing details are not publicly confirmed, HKD.com operates within the broader regulatory environment for virtual asset service providers in Hong Kong. The platform emphasizes compliance with local financial regulations and anti-money laundering (AML) standards.
Can I buy NFTs on HKD.com?
Yes. In addition to cryptocurrencies, HKD.com supports NFT trading. Users can buy, sell, and verify ownership of digital collectibles and other non-fungible tokens through the platform.
Why was HKD.com featured on TVB's East Touch?
HKD.com appeared on East Touch in February 2022 as part of a segment discussing cryptocurrency trends. However, the feature sparked debate over whether it constituted legitimate journalism or undisclosed advertising, given the promotional nature of the content.
Looking Ahead: The Role of Digital Exchanges in Urban Finance
As cities like Hong Kong embrace smart finance and digital identity systems, platforms like HKD.com play a vital role in shaping the future of urban economies. By integrating digital assets into everyday financial behavior — from payments to investments — they help lay the foundation for a more inclusive and technologically advanced society.
With continued innovation, regulatory clarity, and public education, Hong Kong is well-positioned to become a leading hub for digital asset innovation in Asia — and HKD.com aims to be at the center of that movement.