The cryptocurrency market kicked off September with a sharp correction, as Bitcoin dipped to $57,128 early Monday, reigniting fears of the so-called "September slump" — a historically bearish trend for digital assets. Despite strong institutional inflows and growing political momentum around crypto, traders are navigating volatility amid macroeconomic uncertainty and shifting election dynamics in the U.S.
Trump Family Embraces DeFi and NFTs in Bold Crypto Expansion
In a striking pivot from his past skepticism, former President Donald Trump and his family have launched a full-scale embrace of blockchain technology. Trump recently announced plans to launch a decentralized finance (DeFi) platform, signaling a strategic move to position himself as a pro-crypto candidate ahead of the November 2025 U.S. presidential election.
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This new initiative builds on existing efforts by his sons, Eric Trump and Donald Trump Jr., who have been actively promoting World Liberty Financial (WLFI) — a DeFi project aimed at eliminating traditional banking intermediaries through automated financial applications. The duo launched the "DeFiant Ones" Telegram channel in August to build community engagement around the platform.
Meanwhile, Trump has released his fourth NFT collection, featuring digital artwork depicting him riding a motorcycle and boxing — further monetizing his public persona in the Web3 space. His wife, Melania Trump, has also joined the trend, offering her upcoming memoir for purchase via digital collectibles. She previously launched NFT-based jewelry on the Solana blockchain, including a Mother’s Day gold necklace tied to a unique token.
While the financial success of these NFT ventures remains debated — with reports suggesting early bids may have come from project insiders — the Trump brand is undeniably making waves in the crypto world.
Monetizing Influence: From Real Estate to Blockchain Royalties
Trump has long leveraged his name across industries — from real estate and steaks to clothing lines. Now, he’s applying the same playbook to digital assets. His company CIC Digital LLC earned $7.2 million in 2024 alone by licensing his image for NFTs and holds an Ethereum wallet with over $1 million in assets.
In August, 1,000 pairs of “crypto sneakers” branded under Trump began pre-orders at $499 each through CIC Ventures LLC. Public records show this entity is linked to John Marion IV, a Florida-based attorney representing Trump, who reportedly supports the former president's continued residence at Mar-a-Lago.
Trump is also collaborating with Bill Zanker, a longtime friend and co-author of Think Big and Kick Ass (2007), to produce additional NFT collections. Zanker, who previously booked Trump for speaking events via The Learning Annex, advised him two years ago to enter the NFT market — advice that’s now being aggressively implemented.
Key Allies Boost Crypto Credibility in Republican Camp
The Trump campaign’s crypto credibility isn’t limited to family ventures. Howard Lutnick, CEO of Cantor Fitzgerald LP and co-chair of Trump’s transition team, is one of Wall Street’s most vocal crypto supporters. His firm manages reserves for Tether Holdings, issuer of the $118 billion USDT stablecoin — the most traded digital asset globally.
Additionally, Republican vice-presidential pick J.D. Vance has deep ties to the crypto industry. Documents obtained by CNN reveal he owns over $250,000 in Bitcoin. Politico reports that Vance has become a leading advocate for digital asset regulation in Congress and is drafting legislation to reshape the U.S. crypto regulatory framework.
These developments signal a broader shift: crypto is no longer a fringe topic but a central issue in U.S. economic policy debates.
Market Sentiment Shifts: Trump’s Election Odds Rise
According to data from Polymarket, a prediction market platform, Donald Trump’s odds of winning the November 2025 election have risen to 51%, while Vice President Kamala Harris’s chances have dipped to 47% — a notable shift from earlier projections.
This change in sentiment may reflect growing voter interest in pro-innovation policies, including clear crypto regulations and financial modernization. As institutional adoption accelerates, candidates’ stances on blockchain technology are increasingly influencing investor confidence.
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Bitcoin Technical Outlook: Will History Repeat in September?
Despite political tailwinds, Bitcoin faces technical headwinds as it enters its historically weakest month. FXStreet analyst Ekta Mourya notes that while on-chain data supports long-term bullish momentum, September has traditionally delivered negative returns for BTC investors.
However, this cycle differs significantly from past ones due to the approval of Bitcoin spot ETFs and rising institutional demand. If capital continues flowing into these ETFs, Bitcoin could hold above the critical $60,000 support level.
Key On-Chain Indicators Signal Accumulation
Three major on-chain metrics suggest underlying strength:
- Net Profit/Loss (NPL): Santiment data shows traders realized $4.251 billion in profits in August — a sign of short-term selling pressure but not panic.
- Whale Activity: Large transfers (over $100,000) have dropped to near four-year lows, indicating whales are holding rather than dumping.
- Exchange Reserves: Bitcoin supply on exchanges has fallen to its lowest since December 2018, reducing sell-side pressure.
A declining exchange supply typically correlates with price appreciation, as fewer coins are available for immediate sale.
Valuation and Momentum Signals Mixed Outlook
The Market Value to Realized Value (MVRV) ratio indicates Bitcoin is currently undervalued on both 7-day and 30-day horizons — a bullish signal suggesting potential upside.
However, momentum remains cautious. The weekly MACD histogram shows red bars below the neutral line, reflecting bearish momentum. A weekly close above $60,000 would invalidate this bearish setup and open the path toward **$65,000**, the next key resistance level.
Some analysts expect Bitcoin to test $49,000 — a major liquidity zone — before rebounding. A drop of 15.58% from current levels would align with historical September drawdowns but could present a strategic accumulation opportunity.
Frequently Asked Questions (FAQ)
Q: Why does Bitcoin often drop in September?
A: Historically, September sees increased profit-taking after summer rallies. Lower trading volumes and seasonal sentiment shifts contribute to volatility. However, with ETF-driven institutional demand, this pattern may weaken over time.
Q: Is Trump really pro-crypto now?
A: While Trump once criticized Bitcoin, his family’s active involvement in NFTs and DeFi — combined with endorsements from allies like Lutnick and Vance — suggests a strategic pivot to appeal to tech-savvy voters and investors.
Q: Can political support affect Bitcoin’s price?
A: Yes. Clear regulatory frameworks and pro-innovation policies boost investor confidence. The 2025 U.S. election outcome could significantly influence crypto adoption and market stability.
Q: What are the risks of buying Bitcoin during a September dip?
A: Short-term volatility is high. However, long-term holders often view pullbacks as buying opportunities, especially when on-chain fundamentals remain strong.
Q: How do NFTs and DeFi relate to broader crypto adoption?
A: These sectors drive user engagement and real-world utility for blockchain tech. High-profile entries like Trump’s help normalize digital ownership and decentralized finance.
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As the 2025 election cycle heats up and September volatility tests investor resolve, Bitcoin stands at a crossroads. While short-term price action may be choppy, the convergence of institutional adoption, political advocacy, and strong on-chain fundamentals suggests that the long-term trajectory remains promising.
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