The 2024 Formula 1 season marks a pivotal moment in the convergence of cutting-edge technology and elite motorsport, as OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, announces a significant expansion of its collaboration. In a high-visibility upgrade, the OKX logo will now be prominently displayed on the side pods of McLaren’s race car livery for 20 Grand Prix events throughout the season—amplifying brand presence at the heart of F1’s global stage.
This evolution builds on an already dynamic partnership, reinforcing OKX’s commitment to innovation, speed, and technological excellence—values deeply aligned with McLaren Racing’s legacy of performance and forward-thinking strategy.
A Design Inspired by Collaboration
McLaren unveiled its new 2024 car livery on January 16, drawing direct inspiration from the "Stealth Mode" livery co-created with OKX in September 2023. That limited-edition design, first revealed during Singapore’s blockchain week, symbolized the fusion of digital culture and motorsport aesthetics. Its influence is now embedded in the official race car, signaling a deeper integration between Web3 innovation and real-world engineering prowess.
The inclusion of OKX branding on the side pods—a prime location for visibility during broadcasts and trackside events—underscores the growing synergy between blockchain technology and mainstream sports audiences.
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Shared Vision: Innovation, Speed, and Fan Engagement
At the core of this expanded partnership is a shared philosophy: pushing boundaries. Whether through millisecond trading executions or split-second pit stops, both OKX and McLaren operate in high-pressure environments where precision and performance are paramount.
Haider Rafique, Chief Marketing Officer at OKX, expressed enthusiasm about the new chapter:
"We are thrilled to be part of the new McLaren F1 Team campaign Whatever It Takes. We love the spirit that McLaren is taking into the 2024 season, and we're excited to see elements from our co-designed livery from Singapore integrated into this year's design. It feels like this will be a special year for McLaren—and an epic one for our partnership as well."
McLaren Racing CEO Zak Brown echoed these sentiments:
"Our partnership with OKX is going from strength to strength. We delivered some fantastic fan activations last season, and I look forward to building on that success through this expanded relationship. Keeping the innovative and forward-thinking OKX brand front and center in the fast-paced world of Formula 1 aligns perfectly with our vision."
Bridging Web3 and Motorsport
This collaboration represents more than branding—it's a strategic bridge between two rapidly evolving ecosystems: Web3/blockchain and elite motorsport. As Formula 1 continues to attract younger, tech-savvy audiences, partnerships like this open new avenues for engagement through NFTs, digital collectibles, fan tokens, and immersive online experiences.
OKX leverages its expertise in self-custody wallets, DeFi, NFT marketplaces, and dApp access to bring Web3 closer to millions of global F1 fans. Meanwhile, McLaren gains access to a digitally native audience passionate about innovation, ownership, and interactivity.
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About OKX: Powering the Future of Web3
OKX stands as a global leader in Web3 infrastructure, offering one of the fastest and most reliable cryptocurrency trading platforms worldwide. Ranked as the second-largest crypto exchange by trading volume, it serves over 50 million users across 180+ countries.
Beyond trading, OKX empowers users with self-custody solutions like the OKX Wallet, a Web3-compatible platform enabling seamless access to decentralized exchanges (DEXs), NFT marketplaces, GameFi apps, and thousands of dApps—all while maintaining full control over digital assets.
Transparency remains central to OKX’s mission. The company publishes its Proof of Reserves monthly, reinforcing trust in its security protocols and financial integrity.
Sustainability and Inclusion in Racing
McLaren Racing, founded by Bruce McLaren in 1963, boasts an illustrious history: 20 Formula 1 world championships, 183 Grand Prix wins, three Indianapolis 500 victories, and a legendary win at Le Mans on its debut attempt.
Today, McLaren competes across five major series:
- FIA Formula 1 World Championship (Lando Norris & Oscar Piastri)
- NTT INDYCAR SERIES (Arrow McLaren)
- ABB FIA Formula E World Championship (NEOM McLaren Formula E Team)
- Extreme E Championship (NEOM McLaren Extreme E Team)
- F1 Sim Racing Championship (McLaren Shadow)
Beyond performance, McLaren champions sustainability and inclusion. It is a signatory to the UN Sports for Climate Action Commitment, aiming for net zero emissions by 2040, while fostering diversity within motorsport’s traditionally exclusive landscape.
Frequently Asked Questions (FAQ)
Why is OKX partnering with McLaren F1?
OKX partners with McLaren F1 to align with a high-performance brand that embodies innovation, speed, and global reach—values that mirror those of Web3 and blockchain technology. This partnership enhances fan engagement and introduces crypto-native experiences to a broader audience.
Where will the OKX logo appear on the McLaren car?
The OKX logo will be featured on the side pods of the McLaren MCL38 race car for all 20 races in the 2024 F1 season. This placement ensures maximum visibility during broadcasts, pit stops, and track sessions.
What does "Stealth Mode" livery mean?
The "Stealth Mode" livery was a limited-edition design co-created by OKX and McLaren in 2023 during Singapore’s blockchain week. Inspired by digital culture and stealth aesthetics, it influenced elements of the official 2024 race car livery.
Is this partnership only about branding?
No. While branding is visible, the collaboration includes joint fan activations, digital collectibles, educational initiatives around Web3, and efforts to drive adoption of decentralized technologies among motorsport fans.
How does Web3 enhance the F1 fan experience?
Web3 enables unique digital ownership via NFTs, interactive fan tokens, gamified rewards, and direct engagement with teams. OKX helps bring these experiences to life for McLaren supporters worldwide.
Are there risks associated with crypto platforms like OKX?
Yes. Digital assets involve high volatility and risk. Users should conduct thorough research and consider their financial situation before engaging in trading or holding digital assets. OKX promotes responsible use and transparency through regular Proof of Reserves reports.
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Final Lap: A Season of Acceleration
As lights go out across 20 Grand Prix weekends in 2024, every appearance of the OKX logo on McLaren’s side pods will serve as a reminder: the future of sports isn't just about speed—it's about innovation, connectivity, and shared vision.
This upgraded partnership sets a benchmark for how technology leaders can collaborate with elite sports franchises to create value beyond sponsorship—driving cultural momentum, technological adoption, and unforgettable fan moments.
For fans, traders, engineers, and dreamers alike, 2024 promises to be a season where Web3 meets RPMs—and the engine is just warming up.