Digital collectibles are evolving beyond art and speculation—they're becoming immersive experiences that connect fans with their favorite teams, brands, and cultures. At the intersection of football, art, and Web3 innovation, OKX and Manchester City have launched the ‘Unseen City Shirts’ campaign: a limited-edition series of digital collectibles that celebrate the spirit of Manchester through reimagined football jerseys.
This isn’t just about owning a digital shirt—it’s about unlocking exclusive real-world rewards, engaging with club culture in new ways, and being part of a groundbreaking moment in fan engagement.
Mint Your Digital Collectible—With Zero Gas Fees
One of the biggest barriers to entering the world of Web3 has always been transaction costs. That’s why OKX is removing the hurdle entirely: you can mint your ‘Unseen City Shirts’ digital collectible with zero gas fees.
As one of the world’s leading crypto platforms, OKX is committed to expanding the utility of digital assets beyond trading. Through strategic partnerships with elite sports franchises like Manchester City and McLaren, and cultural institutions like the Tribeca Film Festival, we’re building bridges between blockchain technology and real-world experiences.
👉 Claim your free-to-mint digital collectible now and join the future of fan ownership.
Introducing ‘The Roses and the Bees’ – A Tribute to Manchester
The first drop in the ‘Unseen City Shirts’ collection is titled ‘The Roses and the Bees’, designed by acclaimed artist Christian Jeffery. This digital collectible features a re-imagined Manchester City jersey rich with symbolic meaning.
At its heart are two powerful emblems of the city:
- The Lancashire Rose, representing the region’s heritage.
- The Manchester Worker Bee, a long-standing symbol of resilience, industry, and community.
These elements aren’t just decorative—they tell a story of identity, pride, and unity. By minting this NFT, fans don’t just receive a digital asset; they gain access to a cultural artifact that honors Manchester’s legacy.
Manchester City stars—including Sergio Gómez, Erling Haaland, Jérémy Doku, Demi Stokes, Chloe Kelly, and Ruby Mace—have been photographed wearing the redesigned shirts, blurring the line between physical symbolism and digital ownership.
How to Participate: Mint, Wait, Win
Here’s how the campaign works:
- Mint your digital collectible on the OKX Web3 Marketplace within the app.
Wait for rarity assignment: On April 26, all minted collectibles will be randomly assigned one of three rarity levels:
- Classic
- Rare
- Ultra Rare
- Unlock exclusive prizes based on your collectible’s rarity.
What Can You Win?
Depending on the rarity tier you receive, you could earn incredible rewards such as:
- A limited-edition physical version of the ‘Unseen City Shirts’ design.
- Hospitality tickets to an official Manchester City match.
- An unforgettable play-on-pitch experience at the Etihad Stadium.
These aren’t generic giveaways—they’re once-in-a-lifetime opportunities tailored for true fans.
And this is only the beginning.
Second Drop Coming April 29
Mark your calendars: a second digital collectible shirt with a brand-new design will launch on April 29. This drop will also come with additional prizes and expanded engagement opportunities.
By rolling out two distinct releases, the campaign allows fans multiple chances to participate, collect, and win—ensuring broader access and deeper interaction across Manchester City’s global supporter base.
Frequently Asked Questions (FAQ)
Q: What exactly is an ‘Unseen City Shirts’ digital collectible?
A: It’s a commemorative NFT featuring a re-designed Manchester City football jersey. Each collectible is a unique digital asset that can be collected, displayed, or used to enter prize draws.
Q: Is there a cost to mint the NFT?
A: No. Minting is completely free—OKX covers all gas fees. You only need an account on the OKX app and access to the Web3 Marketplace.
Q: How do I increase my chances of winning rare prizes?
A: While rarity is randomly assigned after minting, you can improve your odds by participating in both drops—April 24 and April 29.
Q: When will I know the rarity of my collectible?
A: All rarity levels will be revealed on April 26 for the first drop. Winners will be notified through the OKX platform.
Q: Are these NFTs tradable after minting?
A: Yes. Once minted, your digital collectible can be held, transferred, or traded on compatible marketplaces.
Q: Can fans outside the UK participate?
A: Absolutely. The campaign is open globally via the OKX app, subject to local regulations.
👉 Don’t miss out—secure your spot in this historic fan experience today.
More Than Just NFTs: Building the Future of Fan Engagement
The ‘Unseen City Shirts’ campaign exemplifies how blockchain technology can transform fan relationships. Instead of passive viewership, fans become active participants—collectors, owners, and potential winners of unique experiences.
This shift aligns with broader trends in Web3:
- Ownership: Fans own verifiable digital assets.
- Utility: NFTs unlock real-world benefits.
- Exclusivity: Limited drops create scarcity and value.
By combining artistry, sports culture, and decentralized technology, OKX and Manchester City are setting a new standard for what digital collectibles can achieve.
Security You Can Trust
OKX is proud to be ISO/IEC 27001:2022 certified, meeting the highest international standards for information security management. This certification confirms our commitment to protecting user data and digital assets with enterprise-grade safeguards—giving you peace of mind as you explore Web3.
Expanding Access Across Europe and Beyond
With regulated operations now live in Spain, Germany, and Poland via MiCA passporting, OKX continues to expand secure access to digital assets across Europe. Our mission remains clear: to make crypto safe, accessible, and useful for everyone.
We’re also launching OKX Pay, a next-generation crypto payment solution built into our app, enabling seamless transactions for millions worldwide. And under new leadership in the U.S., we’re preparing for deeper innovation in blockchain and Web3 ecosystems.
But campaigns like ‘Unseen City Shirts’ remind us that technology should serve people first—especially passionate communities like football fans.
Core Keywords:
- digital collectibles
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Whether you're a lifelong Cityzens supporter or a newcomer intrigued by digital ownership, this campaign offers a rare chance to engage with football culture in a whole new way.